Eurobonus

Aron Backström. Foto: Pressbild

SAS Eurobonus manager moves to Swedavia

On 10 August 2026, Aron Backström will assume the role of Chief Commercial Officer at Swedavia. Aron is currently VP Product & Loyalty at the airline SAS, where he has held several leading strategic and commercial roles.

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Aron Backström is a graduate in business administration from the Stockholm School of Economics and has over a decade of commercial experience in the aviation industry. He is currently responsible for SAS's customer experience on board and on the ground, as well as the Eurobonus loyalty programme.

- I am really looking forward to welcoming Aron Backström to Swedavia. With his experience in leading change and business development, I am convinced that he will contribute to creating value for our travellers, airline customers, tenants, and other partners, says Mats Johannesson, Swedavia's newly appointed CEO and group president.

- The Swedish aviation market is constantly changing and Swedavia is at the heart of this development. I am passionate about building businesses with the customer at the centre, and I look forward to rolling up my sleeves together with the team, says Aron Backström, incoming Chief Commercial Officer at Swedavia.

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