Anna Spjuth takes over as new CEO of BWH Hotels Scandinavia

Anna Spjuth most recently comes from her own company, AM Consultancy, and has previously held senior roles at both Strawberry and Scandic Hotels. Among other things, she has helped develop hotel and restaurant concepts such as At Six, Hobo and TAK.

BWH Hotels currently represents around 230 hotels in Scandinavia and, through this recruitment, wants to strengthen its offering to both hotel owners and guests in a market characterised by increased digitalisation and changing travel behaviour.

- BWH Hotels has made an impressive journey in recent years and built an offering that combines international reach with strong local entrepreneurship, says Anna Spjuth in a comment.

Chairman of the board Reshi Chibba highlights her broad experience from both operational hotel management and strategic business development.

- She understands both the reality of hotel owners and the commercial systems that create competitiveness, he says.

It was in February that it became known that Johan Michelson will leave his role as CEO after eleven years within the chain. He is now moving on to start a new hotel operating company with the ambition of building a broader hotel portfolio in collaboration with external brands, where the majority of the hotels are expected to join BWH Hotels. 

Read also: Hotel profiles launch new consultancy