Smiling woman in a blazer stands beside a glowing circular sculpture on a dark blue background.
"We have a solid foundation based on our customer base that tells us what expectations guests arrive with," says Lisa Johansson, head of marketing and sales at Arctic Bath.

Arctic Bath develops its spa after six years: “Now we know what guests are looking for”

After six years in operation, Arctic Bath in Norrbotten has gained a clearer picture of who its guests are and what they are looking for. These insights form the basis for the development of the spa - which also happens to coincide with a growing international interest in “viking wellness”. 

Linda Iliste
Published
Lisa Johansson viking wellness Arctic Bath hotels spa hotel Norrbotten
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