En symmetrisk historisk byggnad med rött tegeltak, många fönster och en centralt placerad entré.
Jørgensens Hotel in Horsens is shown with its renovated façade in a historic 18th-century palace.

Jørgensens Hotel joins Strawberry’s Danish portfolio

The historic Jørgensens Hotel in Horsens is joining Strawberry. This further strengthens the hotel group’s presence in the Danish market.

Redaktionen Travel News
Published Modified

Strawberry is strengthening its presence in Denmark by adding Jørgensens Hotel in Horsens to the hotel group's portfolio of independent member hotels.

The hotel, which is housed in the historic Lichtenberg Palace dating from 1744, will become part of Nordic Hotels & Resorts, Strawberry's collection of independent premium hotels, from 25 August.

- We are continuing our growth in Denmark by welcoming Jørgensens Hotel to the Strawberry family. The hotel breathes Danish culture and history and has a perfect location in central Horsens, says Strawberry owner Petter Stordalen.

With this addition, Strawberry is strengthening its position in the Danish market, where the group is already represented in Copenhagen, Kastrup, Odense and Frederikshavn.

Jørgensens Hotel underwent an extensive renovation before reopening in 2020. The hotel has 59 rooms, a restaurant, wine bar, terrace, as well as meeting and event facilities with capacity for up to 450 people.

The property is owned by Mads Bøttger, who is also behind Dragsholm Castle and several restaurant businesses.


In Denmark, Strawberry's portfolio includes Villa Copenhagen, Admiral Hotel and Comfort Hotel Vesterbro in Copenhagen, Hotel Odeon in Odense, as well as Quality Hotel The Reef in Frederikshavn.

Ljust hotellrum med dubbelsäng, blå bänk, gul gardin och dekorativ karta på väggen.
Jørgensens Hotel in Horsens, housed in the historic Lichtenberg Palace, features a bright room with navy detailing and a map on the wall.

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