Strawberry wins two awards for its loyalty programme

The hotel group won the Best Use of Technology Within a Loyalty Program category and was also named Best European Hotel Loyalty Program.

The technology award recognises the use of new technology, data and AI to develop the loyalty programme and customer experience. The second category assesses, among other things, customer relationships, guest satisfaction and commercial results.

- This is recognition of the work, creativity and commitment that our employees put in every day. The fact that innovation, technology and the programme as a whole are being highlighted shows that we are building a loyalty programme that meets our members’ wishes and offers a seamless digital experience, says Nils Korsvoll, VP Loyalty & Customer Experience at Strawberry.

The European Loyalty Awards are decided by an independent panel of experts and bring together players from the loyalty industry across Europe.

The awards follow Strawberry’s continued investment in its digital ecosystem and loyalty programme.

If you want to make it even more Travel News: I would actually shorten the quote further and include specific facts about Strawberry’s loyalty programme, membership numbers or the AI/technology recognised by the jury. This would make the text considerably more newsworthy than the award announcement itself.