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"Through this methodology, we weigh the risks against each other in order to take action where we have a real impact," says Ingrid Håvik, adding that it has changed Strawberry's view of what responsible procurement entails.

Strawberry’s head of responsible sourcing: “We can shift entire markets”

Ingrid Håvik has transformed how Strawberry works with responsible sourcing. Now she wants to shift the focus from climate and the environment to the people further back in the supply chain.

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