Loop Nordic 2026: 46 Meetings. One Curated Marketplace. 4 Days in Hamburg

With approximately 70% of suppliers new each year, buyers gain access to fresh travel concepts, emerging destinations and exceptional hospitality brands — all within a highly curated environment designed for relevant business connections.

Discover New Products Before Your Clients Do

Luxury travellers are constantly seeking new and authentic experiences. Loop Nordic enables buyers to discover exceptional hotels, destinations and travel concepts before they become widely known, helping them create unique recommendations for their clients.

The 2027 edition brings together renowned luxury brands including Lanserhof, Relais & Châteaux, Kerzner International, Royal Mansour Marrakech, Antarctica21, Setours Handcrafted Journeys and Fancourt, alongside emerging destinations such as Namibia Tourism Board. Each supplier is selected not only for the quality of its offering but also for its commitment to building partnerships within the Nordic market.

Effective Meetings, Relevant Connections.

Time is one of the most valuable resources for luxury travel professionals. At Loop Nordic, every hosted buyer participates in 46 pre-arranged one-to-one meetings, allowing them to efficiently evaluate new products, strengthen existing partnerships and identify suppliers that match the expectations of their discerning clientele.

The carefully balanced format ensures that every conversation has purpose — moving beyond introductions towards genuine business opportunities.

Why Loop Nordic Matters for Buyers

Designed specifically around the needs of the Nordic luxury travel market, Loop Nordic creates a focused and highly personal environment where buyers can discover a carefully selected portfolio of luxury experiences, exchange ideas and build meaningful connections that extend well beyond the event. This relationship-driven approach reflects the Nordic market itself, where trust, consistency, shared values and personal connections are key to developing successful, long-term partnerships.

As Gopal Kumar, General Manager of Kamalaya, explains, partnerships in this market are “built over time through shared values and mutual understanding.” This sentiment is echoed by other industry leaders attending Loop Nordic. Katerina Bezantakou, Business Development Manager of Cayo Exclusive Resort & Spa, describes LOOP as “a valuable platform for meaningful engagement” that supports long-term business development, while Carla Ferreira, Director of Luxury, Sales, Corporate & MICE at Meliá, emphasises the importance of trust and consistency in creating strong client loyalty.

For Anita Reinsborg, CEO & Founder of Nordic Lux Collection, who has attended LOOP several times, this relationship-building is also reflected in the event’s distinctive atmosphere. She highlights the “warm and personal atmosphere” that sets LOOP apart. The organisation describes itself as a family—and, as Anita notes, that sense of community genuinely comes through in everything LOOP does, combining a welcoming spirit with exceptional professionalism, expertise and care.

Beyond the Meetings: Discover Hamburg

Loop Nordic extends beyond business appointments by offering buyers the opportunity to experience Hamburg — one of Northern Germany’s most dynamic cultural destinations.

The programme includes exclusive experiences such as a visit to the iconic Elbphilharmonie, a unique Drag & Tea experience at the Hamburger Kunsthalle, and special dining experiences at some of Hamburg’s leading luxury hotels, including Fairmont Hotel Vier Jahreszeiten, The Fontenay and Hotel Louis C. Jacob.

Loop Nordic 2027 is by invitation only. Secure your place at this year’s LOOP Nordic. For more information, click here.

Luxury travel agencies and tour operators:
Marjorie Sundström, Nordic Representative - marjorie@ruahospitality.com
Maike Bielefeld-Heinemann, Senior Sales & Buyer Relationship Manager - maike@lobster-experience.com 

Luxury suppliers:
Astrid Oberhummer, CEO & Founder - astrid@lobster-experience.com