Tag: digitalisation

digitalisation

En leende kvinna sitter lutad mot en vägg i en hotellmiljö och håller handen mot ansiktet.

She is leading Strawberry’s tech transformation: "No app can replace hospitality"

From a dream of art and culture to leading one of the Nordic region’s largest hotel chains into the digital future. In an interview with Travel News, Strawberry’s technology chief Kari Anna Fiskvik talks about a hotel industry whose future will be decided in the meeting between technology, responsibility and human hospitality.