Tag: swedish domestic aviation

Per G Braathen: “If we had not done the deal with SAS, SAS would have given up on Sweden”

“I have no interest in aviation, but I hate losing.” That is how BRA owner Per G Braathen explains 25 years of fighting for Swedish domestic aviation.

Norwegian: "Domestic air travel has entered a vicious circle"

Norwegian will invest more in Sweden and is considering deploying Widerøe in the domestic market. Charlotte Holmbergh, Norwegian's Country Director Corporate Affairs, said this at Travel News' aviation seminar.

Portrait of Per G Braathen wearing a dark jacket and scarf against a grey background.

Per G. Braathen saves BRA – again: “If it doesn’t work now, it never will”

For the third time in five years, aviation entrepreneur Per G. Braathen has taken his Swedish airline BRA through a restructuring. He is now injecting a further SEK 100 million, saying this is the last chance to make the business profitable.