Leende man i mörk kostym står framför en modern, linjerad vägg med belysning.

The customer journey: Gustav Källhager, managing director of Amadeus in Scandinavia, wants to see more seamless digital solutions for travellers.

Photo: Lena Hammar

Amadeus CEO: “The customer journey will become the most important competitive issue”

AI, biometrics and smarter booking systems can change how we travel. But the major gains will only come when airlines, hotels, travel agencies and other players can share information and manage the entire journey in a connected technological flow. That is the view of Gustav Källhager, CEO of Amadeus in Scandinavia.

Jan Henrik Ulvatne Jan Henrik Ulvatne

Published 27 August 2026 - 13:21

artificial intelligence amadeus ai travel industry biometrics the travel industry customer journey aviation industry

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Amadeus CEO: “The customer journey will become the most important competitive issue”

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