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For HBX Group’s CIO Daniel Nordholm, complexity is what makes the travel industry interesting.

Foto: HBX Group

HBX Group CIO: Fragmented systems are slowing the industry

HBX Group’s CIO Daniel Nordholm points to fragmented systems, legacy technology and complex payment flows as some of the travel industry's biggest challenges. But creating real impact requires more than adopting new technology.

Linda Iliste Linda Iliste

Published 15 July 2026 - 11:43

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