Leende man i våtdräktströja står i vatten med armarna uppsträckta.

"Just over a third of everyone who books has previously traveled with Magnus & Friends or been referred by friends, says Magnus Haglund."

Photo: Press Image

"I live a perfect life"

The tide has turned for Magnus & Friends.

Peter Mathsson Peter Mathsson

Published 11 October 2026 - 10:11

magnus friends financial review baleal surf holidays travel industry portugal the travel industry magnus haglund

"Swedavia's profitability requirements could spell the end of domestic aviation"

Can a system intended to serve society as a whole really be governed with return requirements as its primary guiding principle?

"I live a perfect life"

Skäggig man i glasögon och ljus skjorta står på en solbelyst gångväg omgiven av grönska.

Henrik Andersson: “You cannot just be something – you have to be somebody”

Två män i röda tröjor står framför en kustnära camping med havet i bakgrunden.

Klim Strand sale highlights First Camp's challenge: “The contribution has been too low”

First Camp is offering the Klim Strand campsite in Denmark for sale for SEK 25 million: “We have not managed to increase profitability,” explains chief investment officer Ola Bååth.

Människor på en uteservering med utsikt över en upplyst stad och vatten i skymningen.

Sweden climbs international travel rankings

They are different types of lists, but together they give Sweden unusually strong international exposure.

Leende, skallig man i mörk tröja står framför en ljus vägg i en inomhusmiljö.

Petter Brodahl takes Berg-Hansen into the Nordic region

"The alternative to development is winding down. We must continue to develop at all times."

Strawberry’s head of responsible sourcing: “We can shift entire markets”

Ingrid Håvik has transformed how Strawberry works with responsible sourcing. Now she wants to shift the focus from climate and the environment to the people further back in the supply chain.

Leende man i mörk kostym och röd slips sitter i en blå fåtölj framför en mönstrad vägg.

Thon buys property in Gothenburg – aims to grow in Sweden

Thon Hotels has bought a 9,800-square-metre property on Norra Hamngatan in Gothenburg. The Norwegian hotel group now wants to explore the possibility of developing a premium hotel at the address.

Två fartyg seglar i en smal fjord i Flåm i Norge mellan höga berg och grönklädda sluttningar.

As the Caribbean becomes overcrowded, cruise ships turn to Sweden

Cruise lines are facing overcapacity problems in the Caribbean. At the same time, the European market is growing – and Stockholm is one of the ports already seeing the impact.

Resenär sitter på en stol i en ljus flygplatsterminal med stora glasfönster.

Domestic air travel continues to shrink

Swedavia's September statistics show sharply declining domestic traffic at the country's two largest airports, while international travel continues to increase.

Leende kvinna med blont hår i rosa kavaj framför en ljus vägg.

Radisson’s net zero initiative grows: “The next test is scale”

According to sustainability director Inge Huijbrechts, the first hotels have shown that the model works – now the question is whether it can be scaled up.

Traveller near an aircraft boarding stairway on a sunlit airport apron.

Survey: More expensive business travel this autumn

Above all, business class fares are expected to rise during the fourth quarter of the year. This is shown by a new forecast from travel consultancy Advito.