Kvinna står i modernt kontorslandskap med bord, stolar och färgglada lampor.

Jessica Enbacka describes how the group is developing charter travel through digital booking, dynamic packaging, and new hotel concepts.

Photo: Theodor Sköld

“It was love at first meeting” - this is how she wants to develop the charter

She discovered the world via a charter to Rhodes. Now Jessica Enbacka is responsible for TUI in the Nordics - and believes in a future where secure package travel meets flexibility, data and new customer demands.

Anders Falkirk Anders Falkirk

Published 3 May 2026 - 16:52 Modified 3 May 2026 - 16:53

New direct train to connect Oslo and Berlin via Gothenburg

In summer 2028, a new international train service between Oslo and Berlin will begin, with stops in Gothenburg, Malmö and Copenhagen.

EU: airlines may not circumvent passenger protection despite concerns over fuel shortages

Finnair: strong demand in Asia and Europe lifts revenues

En man i vit skjorta står vid en marmorerad bardisk i ett hotellrum med gröna lampor och folk i bakgrunden.

PREMIUM

Scandic CEO on billion-krona deal, crises and growth: “We are stronger than ever”

Scandic CEO Jens Mathiesen is one of the stock market’s most discreet executives. For Travel News, he talks about where things are going worst, his extra bonus and which country should win the football World Cup. And why Per G Braathen should receive a medal.

Ett Emirates-flygplan står parkerat på en flygplatsplatta i kvällsljus med markpersonal i förgrunden.

Emirates the world's most profitable airline

Emirates Group reports new record levels for profit, revenue and cash reserves for the 2025/2026 financial year.

SAS the most punctual in the world - again

Scandinavian Airlines tops both the global and European punctuality rankings in April 2026, according to analytics firm Cirium.

Hotellpool med många tomma solstolar, flera markerade med handdukar och vita parasoller i bakgrunden.

German tourist awarded compensation after sunbed chaos on Kos

A German tourist has won her case against her tour operator after the family had major problems getting sunbeds at the hotel's pool area during a holiday on the Greek island of Kos.

En leende kvinna sitter lutad mot en vägg i en hotellmiljö och håller handen mot ansiktet.

PREMIUM

She is leading Strawberry’s tech transformation: "No app can replace hospitality"

From a dream of art and culture to leading one of the Nordic region’s largest hotel chains into the digital future. In an interview with Travel News, Strawberry’s technology chief Kari Anna Fiskvik talks about a hotel industry whose future will be decided in the meeting between technology, responsibility and human hospitality.