Kvinna står i modernt kontorslandskap med bord, stolar och färgglada lampor.

Jessica Enbacka describes how the group is developing charter travel through digital booking, dynamic packaging, and new hotel concepts.

Photo: Theodor Sköld

“It was love at first meeting” - this is how she wants to develop the charter

She discovered the world via a charter to Rhodes. Now Jessica Enbacka is responsible for TUI in the Nordics - and believes in a future where secure package travel meets flexibility, data and new customer demands.

Anders Falkirk Anders Falkirk

Published 3 May 2026 - 16:52 Modified 3 May 2026 - 16:53

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Soluppgång över en strand med lugnt vatten, sanddyner och berg i bakgrunden.

“It was love at first meeting” - this is how she wants to develop the charter

“The White Lotus” takes over Cannes – now even the luxury hotels are not enough

Norse increases revenue and opens the door to a sale or partnership

Here are Europe’s most in-demand meeting cities

EU’s new Airbnb rules now take effect

Anna Spjuth takes over as new CEO of BWH Hotels Scandinavia

British Airways seeks millions in compensation after baggage chaos at Heathrow

Reports: Norse Atlantic seeks buyer amid cost-cutting programme

Tobias Jönsson: “We accelerated too quickly after the pandemic”

SAS chief executive: does not want to see new state rescue packages

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Forecast: travel expected to grow faster than the global economy over the coming decade