CEO interview: Magnus Wikner

Två män sitter i en soffgrupp och samtalar i ett rum med konst på väggarna.

INTERVIEW: Nordic Leisure Travel Group's CEO talks about lessons learned, crisis management, and new hotel concepts for Travel News Anders Falkirk.

Foto: Sara de Basly

Magnus Wikner: The core of our business model is to own the customer contact

Magnus Wikner, CEO of Nordic Leisure Travel Group, reveals how it all began and what he considers to be his worst business decision.

Anders Falkirk Anders Falkirk

Published 24 April 2026 - 13:45 Modified 24 April 2026 - 13:53

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Soluppgång över en strand med lugnt vatten, sanddyner och berg i bakgrunden.

Magnus Wikner: The core of our business model is to own the customer contact

“The White Lotus” takes over Cannes – now even the luxury hotels are not enough

Norse increases revenue and opens the door to a sale or partnership

Here are Europe’s most in-demand meeting cities

EU’s new Airbnb rules now take effect

Anna Spjuth takes over as new CEO of BWH Hotels Scandinavia

British Airways seeks millions in compensation after baggage chaos at Heathrow

Reports: Norse Atlantic seeks buyer amid cost-cutting programme

Tobias Jönsson: “We accelerated too quickly after the pandemic”

SAS chief executive: does not want to see new state rescue packages

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