Människor på en uteservering med utsikt över en upplyst stad och vatten i skymningen.

The lists highlight several different aspects of Sweden’s tourism offering: coast and beaches, city life, nature, and a climate that can appeal to travellers looking to avoid the worst of the summer heat.

Photo: Emmie Bolmstedt/Visit Sweden

Sweden climbs international travel rankings

They are different types of lists, but together they give Sweden unusually strong international exposure.

Redaktionen Redaktionen

Published 8 October 2026 - 12:26

Sweden climbs international travel rankings

They are different types of lists, but together they give Sweden unusually strong international exposure.

Leende, skallig man i mörk tröja står framför en ljus vägg i en inomhusmiljö.

Petter Brodahl takes Berg-Hansen into the Nordic region

Leende kvinna med långt mörkt hår i vit blus, fotograferad inomhus framför träpanel och fåtöljer.

Strawberry’s head of responsible sourcing: “We can shift entire markets”

Leende man i mörk kostym och röd slips sitter i en blå fåtölj framför en mönstrad vägg.

Thon buys property in Gothenburg – aims to grow in Sweden

Thon Hotels has bought a 9,800-square-metre property on Norra Hamngatan in Gothenburg. The Norwegian hotel group now wants to explore the possibility of developing a premium hotel at the address.

Två fartyg seglar i en smal fjord i Flåm i Norge mellan höga berg och grönklädda sluttningar.

As the Caribbean becomes overcrowded, cruise ships turn to Sweden

Cruise lines are facing overcapacity problems in the Caribbean. At the same time, the European market is growing – and Stockholm is one of the ports already seeing the impact.

Resenär sitter på en stol i en ljus flygplatsterminal med stora glasfönster.

Domestic air travel continues to shrink

Swedavia's September statistics show sharply declining domestic traffic at the country's two largest airports, while international travel continues to increase.

Leende kvinna med blont hår i rosa kavaj framför en ljus vägg.

Radisson’s net zero initiative grows: “The next test is scale”

According to sustainability director Inge Huijbrechts, the first hotels have shown that the model works – now the question is whether it can be scaled up.

Traveller near an aircraft boarding stairway on a sunlit airport apron.

Survey: More expensive business travel this autumn

Above all, business class fares are expected to rise during the fourth quarter of the year. This is shown by a new forecast from travel consultancy Advito.

Maldives postpones new tourist tax for foreign travel companies

The legislative amendment was approved by President Mohamed Muizzu on 31 August and was originally due to enter into force on 1 October 2026.

En person står framför entrén till Jacy’z hotell, vars namn syns i stora bokstäver på fasaden.

He becomes the new CEO of Jacy’z

Jacy’z is entering a new phase. It is now clear who has been tasked with leading the Gothenburg hotel forward.

Rött och vitt passagerarflygplan sett framifrån på en flygplats med terminal och blå himmel i bakgrunden.

Continued high pressure at Kastrup after the summer

September was the strongest month in the airport's history.

NLTG creates new senior role – Stefan Lincoln becomes COO

Nordic Leisure Travel Group, NLTG, is restructuring its organisation and appointing a Chief Operating Officer for the first time. Stefan Lincoln, currently Commercial Director, will take on the role and thereby assume significantly broader responsibility for the group’s operations.

Leende kvinna i svart klädsel sitter i en hotellmiljö med en blomsterbukett bakom sig.

“We are a boutique hotel in a large suit” – how she plans to boost Sheraton’s business

Following an investment of SEK 450 million, Sheraton Stockholm is moving from being a business hotel to a lifestyle hotel. Now comes the task of getting the market to pay for its new position.