Mörka moln över grön kust, små hus, turkost vatten och berg i fjärran.

Phi Phi Islands in Thailand during the rainy season.

Foto: Vaskar Sam

Thailand sees opportunity in Europe’s heatwaves

Extreme heatwaves in Europe are creating new opportunities for the global tourism industry. Thailand is now trying to attract European travellers by promoting the country’s rainy season as a cooler alternative to the sweltering summer in southern Europe.

Linda Iliste Linda Iliste

Published 17 July 2026 - 12:13 Modified 17 July 2026 - 12:20

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