"We were too optimistic after the pandemic. We increased our charter flight capacity too quickly and demand did not turn out to be what we had expected. The excess capacity, combined with generally higher costs due to inflation, meant that we had almost no profitability at all. Especially tough was the winter of 24/25, when the imbalance between capacity and demand was particularly large," says Tobias Jönsson, CEO of Dertour Nordic. Photo: Press image

Tobias Jönsson: “We accelerated too quickly after the pandemic”

Tobias Jönsson left SAS for the charter industry in the midst of the travel boom’s return after the pandemic. But the expansion went too fast and was followed by both losses and an aviation crisis. Now Apollo is to grow more smartly - with AI, sports hotels and small-scale destinations as its weapons.

Anders Falkirk
Anders Falkirk
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Apollo Dertour Nordic travel industry hotels Braathens International the travel industry charter holidays Tobias Jönsson
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