Portrait of Mathias Hedlund, chief executive of Etraveli Group, wearing a navy jacket against a grey background.

"Our view is that this transaction would have been a natural next step for Etraveli Group and Booking," says Mathias Hedlund, CEO of Etraveli Group.

Photo: Etraveli

Booking and Etraveli disappointed with EU: “The deal would have benefited consumers”

Both travel giants Booking and Etraveli are disappointed after the EU Court prohibited the deal. “It would have benefited consumers,” says Etraveli CEO Mathias Hedlund.

Leif Holmkvist Leif Holmkvist

Published 10 September 2026 - 16:23

corporate acquisitions booking.com aviation etraveli group etraveli flights eu court european commission

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Booking and Etraveli disappointed with EU: “The deal would have benefited consumers”

Both travel giants Booking and Etraveli are disappointed after the EU Court prohibited the deal. “It would have benefited consumers,” says Etraveli CEO Mathias Hedlund.

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