Person i vit skjorta står utomhus framför ett träd med vårblommor.

SAS CCO Paul Verhagen emphasises stable operations, premium travel, and digitalisation as the foundation for the airline's improved reputation.

Foto: Jan-Henrik Ulvatne

SAS takes off - punctuality and premium drive the reputation

SAS strengthens its reputation through better punctuality, a clearer premium offering, and technology investments - a broad effort behind the improvement, according to CCO Paul Verhagen.

Jan Henrik Ulvatne Jan Henrik Ulvatne Editor travel news norway

Published 14 April 2026 - 07:23

PREMIUM

“The White Lotus” takes over Cannes – now even the luxury hotels are not enough

The HBO series The White Lotus has become one of the world’s strongest drivers of so-called “set-jetting”, where travellers book trips to places they have seen in film and television. The series moved into the very heart of the global luxury and cultural industry: the Cannes Film Festival.

PREMIUM

Norse increases revenue and opens the door to a sale or partnership

PREMIUM

Here are Europe’s most in-demand meeting cities

PREMIUM

EU’s new Airbnb rules now take effect

The EU is now taking a major step towards tighter control of the rapidly growing short-term rental market. From today, the union’s new rules for short-term rentals begin to apply in full – with new requirements for platforms such as Airbnb, Booking.com and Vrbo.

Anna Spjuth takes over as new CEO of BWH Hotels Scandinavia

BWH Hotels has recruited Anna Spjuth as the new CEO for its Scandinavian operations. Her remit will be to drive the next phase of growth and commercial development.

PREMIUM

British Airways seeks millions in compensation after baggage chaos at Heathrow

British Airways is seeking up to £10 million in compensation from Heathrow Airport after yet another major failure in the baggage system at Terminal 5, reports Financial Times.

PREMIUM

Reports: Norse Atlantic seeks buyer amid cost-cutting programme

The Norwegian low-cost airline Norse Atlantic Airways is reportedly sounding out the market for potential buyers while the company carries out a sweeping restructuring.

PREMIUM

Tobias Jönsson: “We accelerated too quickly after the pandemic”

Tobias Jönsson left SAS for the charter industry in the midst of the travel boom’s return after the pandemic. But the expansion went too fast and was followed by both losses and an aviation crisis. Now Apollo is to grow more smartly - with AI, sports hotels and small-scale destinations as its weapons.

SAS chief executive: does not want to see new state rescue packages

Soaring fuel prices are pushing the aviation industry into yet another turbulent period - and several airlines have already collapsed. But SAS chief executive Anko van der Werff does not want to see any new state support packages for the aviation industry.

Soluppgång över en strand med lugnt vatten, sanddyner och berg i bakgrunden.

SAS takes off - punctuality and premium drive the reputation

“The White Lotus” takes over Cannes – now even the luxury hotels are not enough

Norse increases revenue and opens the door to a sale or partnership

Here are Europe’s most in-demand meeting cities

EU’s new Airbnb rules now take effect

Anna Spjuth takes over as new CEO of BWH Hotels Scandinavia

British Airways seeks millions in compensation after baggage chaos at Heathrow

Reports: Norse Atlantic seeks buyer amid cost-cutting programme

Tobias Jönsson: “We accelerated too quickly after the pandemic”

SAS chief executive: does not want to see new state rescue packages

Tourism outside summer is growing fastest in Sweden

EU wants to force common train tickets in Europe

Spain on course to overtake France as the world's largest tourist country

Forecast: travel expected to grow faster than the global economy over the coming decade