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In New York, one of the tournament’s most important host cities, the hotel industry has sharply revised its forecasts.

Photo: Unsplash

Fewer World Cup travellers than expected - Airbnb wins the game

The 2026 Fifa World Cup has been described as one of the biggest tourism drivers in North American history. But just hours before kick-off, hotels, airlines and travel operators report that the expected travel boom has yet to materialise.

Camilla Jonsson Camilla Jonsson

Published 11 June 2026 - 13:31

Smiling woman in a blazer stands beside a glowing circular sculpture on a dark blue background.

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Ett Air India-passagerarplan står på en flygplatsbana under klar himmel.

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Solnedgång över havet med klippor, hus och molnig himmel i ett kustlandskap.

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Uppifrån sett en sandstrand med solstolar, små båtar och en badbrygga i klart blått vatten.

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Fewer World Cup travellers than expected - Airbnb wins the game

Ett Emirates-flygplan står parkerat på en flygplatsplatta i kvällsljus med markpersonal i förgrunden.

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Solstolar i rader på en sandstrand vid turkost vatten, med gröna kullar och blå himmel i bakgrunden.

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En man i mörk kostym står framför en ljusröd och vit cirkelformad bakgrund.

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Folkmassa med paraplyer framför upplysta butiker och röda lyktor under regn.

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Ett Lufthansa-plan står parkerat vid en gate sedd genom terminalfönster med tomma stolar i förgrunden.

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Stort terrasserat hotell som reflekteras i lugnt vatten vid en blå himmel.

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