Närbild av en Johan Söör, vd First Camp, i röd pikétröja mot suddig bakgrund.

"Everything points to this being an all-time high for us this year. We're significantly above last year's figures in terms of revenue. Bookings for the autumn are also looking unusually good," says First Camp CEO Johan Söör.

Credit: Pressbild

First Camp Reports Record Summer

First Camp is heading for its strongest year yet, but CEO Johan Söör has no intention of slowing down. "Camping is growing twice as fast as package holidays," he tells Travel News.

Leif Holmkvist Leif Holmkvist

Published 30 July 2026 - 08:40 Modified 30 July 2026 - 08:44

Germany First Camp coolcation winter tourism Johan Söör hotels sweden

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