Leende kvinna i svart klädsel sitter i en hotellmiljö med en blomsterbukett bakom sig.
SHERATON: Elin Roquet in Sheraton Stockholm's newly renovated hotel environment, where restaurants, the bar and public areas are intended to attract more Stockholmers.

“We are a boutique hotel in a large suit” – how she plans to boost Sheraton’s business

Following an investment of SEK 450 million, Sheraton Stockholm is moving from being a business hotel to a lifestyle hotel. Now comes the task of getting the market to pay for its new position.

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