Tag: lifestyle hotel

lifestyle hotel

Leende kvinna i svart klädsel sitter i en hotellmiljö med en blomsterbukett bakom sig.

“We are a boutique hotel in a large suit” – how she plans to boost Sheraton’s business

Following an investment of SEK 450 million, Sheraton Stockholm is moving from being a business hotel to a lifestyle hotel. Now comes the task of getting the market to pay for its new position.