CEO interview

En person i röd skidjacka sitter i en lift med snöiga backar och dimma bakom.

"Many Danes still head south for their ski holidays. But we are working intensively to get them to travel north instead. Climate change is, unfortunately one has to say, working to our advantage," says Stefan Sjöstrand, CEO of Skistar.

Photo: Skistar

Skistar’s CEO: International guests are our growth engine

40 per cent of Skistar’s guests are international and spend more than Swedes and Norwegians. CEO Stefan Sjöstrand wants to attract more, including via Trondheim and Östersund airports.

Leif Holmkvist Leif Holmkvist

Published 28 May 2026 - 10:46

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Skistar’s CEO: International guests are our growth engine

40 per cent of Skistar’s guests are international and spend more than Swedes and Norwegians. CEO Stefan Sjöstrand wants to attract more, including via Trondheim and Östersund airports.

Ett Ryanair-flygplan lyfter från en flygplats med blå himmel i bakgrunden.

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Flera Turkish Airlines-flygplan står parkerade på rampen vid en flygplats.

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En kanal i Venedig med båtar mellan gamla byggnader i kvällsljus.

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