Travel Industry
Halloween boosts Tivoli towards new record
More than 600,000 guests prompted Tivoli to raise its expectations for this year's results.
Tivoli now expects revenue of around DKK 1.425 billion and profit before tax of around DKK 160 million. The most recently announced expectations for 2026 were revenue of around DKK 1.400 billion and profit before tax of around DKK 145 million.
Tivoli therefore expects to deliver a better result than the record financial year in 2025, which ended with revenue of DKK 1.345 billion and profit before tax of DKK 156 million.
Tivoli CEO Susanne Mørch Koch says:
“We are pleased with the strong support for Halloween at Tivoli. We are now looking forward to switching on the Christmas lights in the Gardens and welcoming guests to Christmas at Tivoli, which opens on Friday 13 November.”
Halloween at Tivoli attracts more guests
The upward revision is based on a historically strong Halloween season. In October alone, revenue rose by more than 20 per cent compared with the same month last year, while the month's result reached a historically high level.
Over the past 20 years, Halloween at Tivoli has developed into a sought-after autumn tradition among visitors to the Gardens. In connection with last year's anniversary, the season was extended by an extra week to give more people the opportunity to experience Tivoli during the autumn half-term holiday and the weeks around it.
The extension has been well received, which is why Tivoli chose to make it permanent this year. In 2025, more than half a million guests visited Halloween at Tivoli, while this year's visitor numbers have risen to more than 600,000.