Americans flock to Copenhagen at Christmas

Americans have truly discovered the Danish sense of hygge that characterises Copenhagen during the winter months. This is being felt by Ligula Hospitality Group, which operates ProfilHotels Richmond, ProfilHotels Copenhagen Plaza and Good Morning Copenhagen Star in Copenhagen.

Across the group’s Copenhagen hotels, the number of overnight stays by Americans rose by 31 per cent in October, while November saw an increase of 15 per cent. The growth peaks in December, when the number of American guests has risen by as much as 71 per cent. As a result, Christmas has become the fastest-growing period outside the peak season for the hotel group.

Christmas is growing faster than summer

Although summer remains the period when Ligula’s hotels welcome the highest number of American guests in Copenhagen, the hotel chain sees significant potential for further growth during the Christmas season.

“What is interesting is that growth in the autumn and Christmas period is not happening at the expense of summer. On the contrary, we are seeing a genuine extension of the season, with summer remaining highly popular while more and more Americans choose to visit Copenhagen, particularly during the Christmas period,” says Sebastian Löffler, CEO of Ligula Hospitality Group, who expects Americans’ interest in Copenhagen to continue growing throughout the year.

“Americans have truly discovered Copenhagen as a destination far beyond the summer months, and Christmas in particular appears to have found a place on many Americans’ bucket lists. At the same time, the good flight connections to Copenhagen and the city’s strong position as an international cruise destination make it easy and attractive for American travellers to visit the Danish capital all year round,” Sebastian Löffler concludes.