Naval officer adjusting a peaked cap as colleagues smile behind him.

Scandinavian as Standard is the new tagline and is built around the idea that the world needs more Scandinavia.

Foto: SAS

SAS sharpens its Scandinavian profile

SAS turns 80 and launches a new brand platform: “Scandinavian as Standard”. “Smart to associate itself with Scandinavia,” says communications expert Charlie Stjernberg.

Camilla Jonsson Camilla Jonsson

Published 28 September 2026 - 11:57

scandinavian as standard air france-klm scandinavia sas flights brand platform aviation

SAS sharpens its Scandinavian profile

SAS turns 80 and launches a new brand platform: “Scandinavian as Standard”. “Smart to associate itself with Scandinavia,” says communications expert Charlie Stjernberg.

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