Column: Linda Iliste

Linda Iliste framför en grön och turkos innergård med valv, kakel och fontän.
Column by Linda Iliste.

"Could the world’s best hotel be one nobody knows about?"

At PURE in Marrakech, small independent hotels meet some of the world’s largest luxury players. A week later, the best are ranked in Paris. After two intense weeks in the industry, the question remains: how much really separates quality from visibility?

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