En simmare rör sig under ytan i en klarblå bassäng.

In connection with the opening, a more flexible booking system has been launched, there is room for more guests and demand for day spa visits has increased.

Photo: Press Image

Marholmen’s new spa to drive bookings all year round

At the end of July, Marholmen opened its newly renovated spa. Behind the investment is a clear commercial drive to fill its more than 400 beds regardless of the season.

Linda Iliste Linda Iliste

Published 25 September 2026 - 08:56

hotels hotel operations hotel fredrik utheim renovation marholmen spa visitor economy

PREMIUM

Marholmen’s new spa to drive bookings all year round

At the end of July, Marholmen opened its newly renovated spa. Behind the investment is a clear commercial drive to fill its more than 400 beds regardless of the season.

Tyylikäs hotellihuone, jossa on suuri sänky, työpiste ja valoisa ikkuna.

PREMIUM

Hotel prices up next year – here they could soar by 12 per cent

Blurred passengers walk through a bright terminal beneath a large electronic information board.

Swedavia gives notice of 95 positions at its head office

Big Ben och parlamentsbyggnaden vid Themsen, med Westminster Bridge och höstlöv i förgrunden.

London surges ahead of the autumn half-term break – bookings more than double

London is Swedes’ most-booked destination ahead of the autumn half-term break. Bookings to the British capital have more than doubled compared with the same period last year, according to travel agency Ticket’s booking statistics.

Femvåningspagod och traditionella tempelbyggnader i en japansk tempelmiljö under klarblå himmel.

Finnair increases Tokyo flights to up to three daily services

Finnair is stepping up its investment in Japan next summer. During the 2027 peak season, the airline will expand services to Tokyo Narita and may offer up to three daily departures to Tokyo from Helsinki.

Porträtt av en leende skäggig man i kavaj mot en suddig stadsbakgrund.

PREMIUM

Sweden is at the bottom – now the SAS veteran will fill Arlanda

Aron Backström is Swedavia’s new Chief Commercial Officer, tasked with attracting customers to Arlanda: “Since Covid, Sweden has ended up at the very bottom of the rankings for connectivity in Europe.”

Person i ljus jacka håller en smartphone med en lista över reseinformation.

Air France expands rail-air partnership

Air France and SNCF are extending their Train+Air partnership to all Ouigo trains serving Paris-Charles de Gaulle. This means travellers can now combine high-speed rail and air travel on a single ticket from 27 railway stations to Air France's hub at CDG.

Ett stort kryssningsfartyg syns till vänster och bungalower över turkost vatten till höger.

PREMIUM

Confirmed: Royal Caribbean buys half of Sandals for $3 billion

Royal Caribbean Group is entering the all-inclusive resort market. The cruise giant has signed an agreement to acquire 50 per cent of Sandals Resorts and Beaches Resorts for approximately $3 billion. The deal values the resort business at around $6 billion.

Leende man i mörk kostym framför en illustrerad blåvit flygplanssilhuett över molnen.

Condor launches direct route between Stockholm and Frankfurt

Condor will establish operations at Stockholm Arlanda Airport in May 2027. The German airline will operate flights to Frankfurt Airport (FRA) twice daily.

PREMIUM

Jambo Tours lost SEK 30 million – “We are very close to break-even”

Jambo Tours is losing turnover and making no money. The reason is Donald Trump, and not even Viktor Gyökeres could kick them into profit.

Linda Iliste framför en grön och turkos innergård med valv, kakel och fontän.

PREMIUM

"Could the world’s best hotel be one nobody knows about?"

At PURE in Marrakech, small independent hotels meet some of the world’s largest luxury players. A week later, the best are ranked in Paris. After two intense weeks in the industry, the question remains: how much really separates quality from visibility?

Kim Fournais in a dark suit outside a villa with palm trees, hills and a black car.

PREMIUM

Danish billionaire invests heavily in Mallorca

Saxo Bank co-founder Kim Fournais is investing millions of euros in three luxury hotels near Banyalbufar, with the first expected to open in 2027.

Man i blå skjorta med korslagda armar framför en glasfasad och sin spegelbild.

PREMIUM

Stronger Swedish economy could boost travel

The Swedish economy appears to be on its way out of the recession. Svenskt Näringsliv’s Business Indicator now shows a positive reading for the first time in four years, while the organisation forecasts GDP growth of 2.9 per cent this year and 2.7 per cent in 2027.