Alla de nordiska flaggorna från Finland, Danmark, Island, Norge och Sverige vajar på höga master mot blå himmel och moln.

Nordic flags from Finland, Denmark, Iceland, Norway and Sweden wave in a row against a blue sky.

Photo: Unsplash

Nordic hotels more optimistic than their European counterparts

Almost eight in ten Nordic accommodation providers expect business conditions to improve over the next six months, 12 percentage points above the European average.

Linda Iliste Linda Iliste

Published 23 July 2026 - 18:07 Modified 23 July 2026 - 23:04

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hotel

Americans flock to Copenhagen at Christmas

At one hotel group, December bookings from the US have risen significantly, while Danish Christmas cosiness is gaining ever greater international appeal.
Apollo Sports opens new sports hotel on the Makarska Riviera

Alemaris Resort becomes part of Apollo's offering for sports teams and training groups
Kajsa Axbåge to shape the new Grand Hôtel Saltsjöbaden

The experienced chef takes charge of the gastronomy as the historic hotel prepares for an extensive relaunch.
New director sets sights on local guests

Rickard Swärd returns to hotel leadership with plans to strengthen Calmar Stadshotell’s appeal across Kalmar.
Cornelia Brandin Lindblad takes over Villa Foresta

The appointment marks a new leadership role within Stockholm Meeting Selection.

Nordic hotels more optimistic than their European counterparts

SJ resumes cooperation on night trains to Berlin

Storebrand buys Scandic Alvik for SEK 644 million

Intoit leaves Swedish travel guarantee scheme: “Directly anti-business”

Halloween boosts Tivoli towards new record

Americans flock to Copenhagen at Christmas

Apollo Sports opens new sports hotel on the Makarska Riviera

Scandic CEO on 2027: “Potential for higher prices”

SAS expands services to the US and Asia ahead of summer 2027

USA approves digital air traffic control

Scandic rises – Stockholm and Gothenburg drive growth

Amadeus data breach affects SAS and Norwegian – more than 350,000 SAS passengers impacted

Arlanda Express: “We have already lowered prices”

Strawberry's top customers get status matched to Norwegian Gold

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