Bad Bunny står utomhus i mössa, solglasögon och pälsjacka framför arenabyggnader i kvällssol.

On 10–11 July, global superstar Bad Bunny will play his only Nordic concerts in Stockholm. According to the organisers, around 50,000 international visitors from 126 countries are expected to travel to the capital for the concerts, making the event one of the most international in Sweden this year.

Photo (background): Strawberry and Kevin Mazur for Roc Nation

Stockholm sets its sights on a new record summer - Bad Bunny expected to attract 50,000 foreign visitors

After last year's record figure of 5.2 million guest nights during the summer, Stockholm is entering the peak season with strong momentum. At the same time, Bad Bunny's two concerts at Strawberry Arena in July are expected to provide a major boost in international visitors.

Redaktionen Travel News Redaktionen Travel News

Published 23 June 2026 - 08:29

Ett stort historiskt hotell med ljus fasad och skylt mot gatan i centrala Oslo.

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En termometer mot blå himmel och solsken som visar hög temperatur.

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Fredrik Kämpfe standing in front of an aircraft wing against a cloudy sunset sky.

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Vy över en kuststad med ett stort hotellbygge vid kajen, vatten i förgrunden och berg i bakgrunden.

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Två män står framför en byggnad tillsammans med en svartvit utskuren bild av en man i kostym.

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Portrait of a smiling woman in front of a red-lit venue with tables and chairs.

Grand Travel Award moves to Gasometer in 2027

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En man i brun hatt och glasögon står framför två byggnader i Madrid och lyfter på hatten.

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En person håller ett pass framför en skärm med texten Entry Exit System.

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A man in a suit stands in front of a Europe map covered with yellow markers.

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En mand sidder på bagsædet af en bil og kigger på sin smartphone.

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Glasad hotellbyggnad med stor skylt som säger Good Morning Hotels mot blå himmel.

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En man sitter vid ett hotellbord med koppar, juice, fruktfat och en vas med blommor.

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