Didrik von Seth gestures beside an aircraft image while holding a statement card.

“It would be extremely serious if the Left Party and the Green Party succeeded in getting their demands for a doubling of the aviation tax approved. They are opposed to air travel as a means of transport,” says Didrik von Seth, CEO of the Swedish Travel Industry Association.

Photo (background image): Pixabay

Didrik von Seth: "Sweden needs a tourism minister"

Sweden needs a coordinated responsibility for the visitor economy. A new government should arrange this, according to SRF CEO Didrik von Seth.

Leif Holmkvist Leif Holmkvist

Published 20 September 2026 - 09:27

restaurant visitor economy hotel didrik von seth camping aviation air passenger tax tourism minister the travel industry visit sweden travel industry

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Didrik von Seth: "Sweden needs a tourism minister"

Sweden needs a coordinated responsibility for the visitor economy. A new government should arrange this, according to SRF CEO Didrik von Seth.

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Porträtt av en gråhårig man i mörk kostym framför en ljus bakgrund med blå himmel.

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Leende man med glasögon och svart skjorta står i en ljus kontorsmiljö.

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Kvinna i mörk kavaj står på en balkong med stadsbebyggelse i bakgrunden.

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Vitt kryssningsfartyg med flera däck färdas på öppet hav under en molnig himmel.

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Ett TAP Air Portugal-flygplan står på en flygplats med bagagevagnar framför.

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