Direct wine sales give Swedish tourism a boost

Since Sweden's long-awaited legislation allowing vineyards to sell wine directly to visitors came into force on 1 June 2025, the country's wine producers have seen a marked increase in sales. The reform has also benefited Sweden's tourism sector.

Linda Iliste Linda Iliste

Camilla Jonsson Camilla Jonsson

Published 23 July 2026 - 07:00 Modified 23 July 2026 - 15:03