En blond kvinna i mörk blazer står framför grönskande träd och buskar.

"By coordinating our efforts, we strengthen Sweden's image internationally and use taxpayers' money more responsibly," says Minister for Energy and Business Ebba Busch.

Photo: KD

Government investigates merger of Visit Sweden and the Swedish Institute

The government wants to review how Sweden is marketed internationally and is now appointing an inquiry to analyse whether parts of the Swedish Institute’s operations can be transferred to Visit Sweden.

Redaktionen Travel News Redaktionen Travel News

Published 15 June 2026 - 15:02

People in a pool beside a waterfront at sunset, with city skyline and warm reflections on the water.

Hotel Indigo opens in Stockholm - gets 232 rooms and a rooftop pool

IHG Hotels & Resorts is launching the Hotel Indigo brand in Sweden. The new hotel will be built in Kvarnholmen in Nacka and is scheduled to open in 2029.

Petter Stordalen and Magnus Wikner stand in front of a Norwegian-branded press conference backdrop.

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En familj går med en resväska genom en ljus flygplatsterminal bredvid stora fönster.

SAS ties insurance giant to EuroBonus - targets 40,000 new customers

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Person sitter vid flygplatsgate med fötterna på en resväska och ser ett plan lyfta.

New EU rules - hand luggage must be included in the ticket price

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Fyra kvinnor sitter runt ett bord med mat och dryck i en restaurang.

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Vy från ett flygplansfönster med en stor jetmotor och blå himmel ovanför vita moln.

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Smiling woman in a blazer stands beside a glowing circular sculpture on a dark blue background.

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Ett Air India-passagerarplan står på en flygplatsbana under klar himmel.

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Solnedgång över havet med klippor, hus och molnig himmel i ett kustlandskap.

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