Travel industry

Jeroen de Swart and Lars Löfgren stand with folded arms in a bright, plant-filled office.

SUNWEB: Jeroen de Swart takes over as permanent CEO, while Lars Löfgren returns to his role as chair of the board.

Photo: Sunweb Group

Sunweb gets permanent CEO after several leadership changes

Jeroen de Swart becomes the new CEO of Sunweb Group on 1 November. He comes from the role of CFO and succeeds acting CEO Lars Löfgren, who returns to his role as chair of the board.

Camilla Jonsson Camilla Jonsson

Published 29 September 2026 - 11:01

jeroen de swart hotels ceo appointment lars löfgren joyce van donk-van wijnen travel industry sunweb group the travel industry

Sunweb gets permanent CEO after several leadership changes

Jeroen de Swart becomes the new CEO of Sunweb Group on 1 November. He comes from the role of CFO and succeeds acting CEO Lars Löfgren, who returns to his role as chair of the board.

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