Two people sit by a hotel pool with mountain views at a sunny resort.
Sundeals targets travelers who want to build their own package holiday. The core offering consists of flights and hotels, while customers can add extras such as baggage, transfers, and meals.

TUI targets the low-cost segment with new brand Sundeals

TUI is launching a new platform for the low-cost segment in the United Kingdom. Sundeals offers flexible package holidays in which customers combine flights, hotels and extras themselves. In the longer term, there are plans for an international expansion – but it is still unclear whether the venture will come to the Nordic region.

Camilla Jonsson
Published
the travel industry united kingdom sundeals package holidays low-cost segment tui group tui nordic travel industry tui
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