En man sitter bakom ett skrivbord i en blå resebyråmiljö med kampanjlogotypen The Introvert Travel Agency.

THE INTROVERT TRAVEL AGENCY: En kampanj för lugnare resor till svenska resmål presenteras i en miljö utformad som en resebyrå.

Campaign photo: Visit Sweden

Visit Sweden launches travel agency for introverts

Personal space, silence and fewer crowds are set to attract international tourists to Sweden. Visit Sweden is turning Swedish seclusion into an international selling point.

Redaktionen Redaktionen

Published 29 September 2026 - 07:55

Jeroen de Swart and Lars Löfgren stand with folded arms in a bright, plant-filled office.

Sunweb gets permanent CEO after several leadership changes

Jeroen de Swart becomes the new CEO of Sunweb Group on 1 November. He comes from the role of CFO and succeeds acting CEO Lars Löfgren, who returns to his role as chair of the board.

Visit Sweden launches travel agency for introverts

Naval officer adjusting a peaked cap as colleagues smile behind him.

SAS sharpens its Scandinavian profile

Danes turn away from the US in large numbers

New US arrival figures show that Denmark has Europe's largest percentage decline among the biggest markets.

Leende man i mörk kostym framför ett passagerarflygplan i luften.

From Bogotá to Stockholm – and straight into SAS

Wouter Gregorowitsch is Air France-KLM’s new head of the Nordics. This autumn, the group is aiming to take over SAS: “We can create synergies and build a strong network in the Nordic region.”

Ett enmotorigt propellerflygplan flyger över ett bergslandskap under en molnig himmel.

Pilotless flight across the US – Joby takes the next step

Joby Aviation has flown across the US without pilots. “Autonomous flights have an important role to play in the future,” says Joby founder and CEO JoeBen Bevirt.

En simmare rör sig under ytan i en klarblå bassäng.

Marholmen’s new spa to drive bookings all year round

At the end of July, Marholmen opened its newly renovated spa. Behind the investment is a clear commercial drive to fill its more than 400 beds regardless of the season.

Tyylikäs hotellihuone, jossa on suuri sänky, työpiste ja valoisa ikkuna.

Hotel prices up next year – here they could soar by 12 per cent

Hotel prices will rise moderately next year, according to American Express Global Business Travel's Hotel Monitor. But prices are set to surge in Madrid and Edinburgh.

Blurred passengers walk through a bright terminal beneath a large electronic information board.

Swedavia gives notice of 95 positions at its head office

Swedavia is making changes towards a more customer-focused and cost-effective operation in order to create better conditions for Swedish aviation. As a result, Swedavia is also adapting its organisation.

Big Ben och parlamentsbyggnaden vid Themsen, med Westminster Bridge och höstlöv i förgrunden.

London surges ahead of the autumn half-term break – bookings more than double

London is Swedes’ most-booked destination ahead of the autumn half-term break. Bookings to the British capital have more than doubled compared with the same period last year, according to travel agency Ticket’s booking statistics.

Femvåningspagod och traditionella tempelbyggnader i en japansk tempelmiljö under klarblå himmel.

Finnair increases Tokyo flights to up to three daily services

Finnair is stepping up its investment in Japan next summer. During the 2027 peak season, the airline will expand services to Tokyo Narita and may offer up to three daily departures to Tokyo from Helsinki.

Porträtt av en leende skäggig man i kavaj mot en suddig stadsbakgrund.

Sweden is at the bottom – now the SAS veteran will fill Arlanda

Aron Backström is Swedavia’s new Chief Commercial Officer, tasked with attracting customers to Arlanda: “Since Covid, Sweden has ended up at the very bottom of the rankings for connectivity in Europe.”

Person i ljus jacka håller en smartphone med en lista över reseinformation.

Air France expands rail-air partnership

Air France and SNCF are extending their Train+Air partnership to all Ouigo trains serving Paris-Charles de Gaulle. This means travellers can now combine high-speed rail and air travel on a single ticket from 27 railway stations to Air France's hub at CDG.