Studio portrait of Visita chief executive Christer Fogelmarck wearing a black shirt against a grey background.

“I think I’m fairly good at translating entrepreneurs’ language into politics. I want to pave the way for entrepreneurs,” says Christer Fogelmarck, the new CEO of Visita.

Photo: Bingo Rimér

Visita’s new CEO: “Nobody likes a victim mentality”

A man with entrepreneurship in his DNA who can translate the industry’s conditions for politicians. This is how Visita’s new CEO, Christer Fogelmarck, describes himself: “I want to bring the sector together and achieve greater impact without losing sight of members’ day-to-day needs.”

Leif Holmkvist Leif Holmkvist

Published 20 September 2026 - 09:24

christer fogelmarck business policy visitor economy visita travel industry tourism the travel industry

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