TUI narrows forecast - customers are booking ever later
TUI narrows its forecast for underlying EBIT for the 2026 financial year to €1.2-1.3 billion. At the same time, bookings remain below last year's levels, for both summer and the coming winter.
The new forecast primarily entails a narrower range than before. In August, TUI expected underlying EBIT of €1.1–1.4 billion. The revenue forecast remains withdrawn. This is stated in a press release.
The improved situation is partly due to strong demand for TUI hotels, cruises and other holiday products, as well as an improved booking pace in recent weeks. However, the figures also show a clear pattern: customers are waiting longer before booking.
Summer still behind last year
For the 2026 summer season, booked revenue within TUI Markets + Airline is 5 per cent below the corresponding period last year.
Over the past four weeks, booked revenue increased by 2 per cent compared with the same period last year.
TUI has also adjusted capacity to reflect the changed booking pattern. Its own capacity has been reduced by 5 per cent, and the company says that bookings are now in line with the reduced capacity. Average prices are also holding up despite a competitive market.
Greece and Spain, including the Balearic Islands and the Canary Islands, are the most popular destinations for short- and medium-haul travel.
Winter even harder to predict
Bookings for winter 2026/27 are also being made later than before. Booked revenue is 7 per cent below last year.
In the United Kingdom, the decline is 9 per cent, and in Germany it is 4 per cent.
TUI expects the Canary Islands, Spain, Egypt and Cape Verde to be key destinations during the winter. For long-haul travel, Thailand, Mexico and the Dominican Republic are among the destinations highlighted.
Hotels and cruises drive growth
At the same time, the picture is considerably stronger in TUI's hotels, cruises and experiences business.
The number of available bed nights in the hotel business is increasing by 7 per cent in the first half of the 2027 financial year. Average daily revenue is also 1 per cent higher than in the corresponding period last year.
The cruise business is also growing strongly. The number of available passenger days is increasing by 17 per cent ahead of the first half of 2027. The increase is partly driven by the new ship Mein Schiff Flow, which adds around 4,000 new beds to the fleet.
TUI now has a total of 19 cruise ships and says average daily prices are increasing by 2 per cent.
TUI will publish its full-year results for the 2026 financial year on 9 December.